digital strategies. competitive advantage.


  • Roundtable Discussions – MBA Student Perspective

    How are enterprises learning from the past to cope with the operational and reputational risks of a cyber attack? Could the new normal require accepting that such hacks are inevitable?

  • How HubSpot Uses Automation to Help Humanize Sales and Marketing

    HubSpot explores how the secret to maintaining a human touch to SMB sales and marketing is the better use of data and increased automation.


  • The Changing Workplace, Talent Wars and the Millennial Perspective

    As the millennial generation enters the workforce, they bring their own view of the role of work and career in their lives, along with high expectations of technology and collaboration.

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The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Oliver J. Engelhart

    Marketing & Research Intern

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  • Executive Fellows VIEW ALL
    John Marshall T’92

    Chief Strategy & Innovation Officer

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  • Alumni MBA Fellows VIEW ALL
    Lee Bouyea T’05

    Managing Director
    FreshTracks Capital

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  • MBA Fellows VIEW ALL
    Stephanie Yera T’18

    Interests: Smart Home, Voice Search, Machine Learning, Cybersecurity

    view bio
  • MBA Associates VIEW ALL
    Hanna Bobyk T’19

    Interests: Using Data to Drive Business Process Transformation and Automation

    view bio

Using Data to Create & Maintain the Starbucks Experience

With over 25,000 stores across the globe, Starbucks delivers a unique, yet consistent standard of excellence 85 million times each week. The operational excellence of creating such a consistent and enjoyable experience doesn’t just happen. It takes a lot of insight, analysis and communication to create the Starbucks Experience.