digital strategies. competitive advantage.

Features

  • Digital Revolution Overview
    The Digital (R)Evolution: Transforming Business Models

    The 2015-16 Britt Technology Impact Series (BTIS) explored the impact of digital business models and their transformative effect on businesses.

     

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  • Tech Bytes
    Tech Bytes

     

    Read this update on the latest news and trends in the technology industry.

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  • The Digital Enterprise and Changing Business Models

    Digitally-enabled customers have different expectations of their vendors in both B2B and B2C environments, and digitally-native companies are responding.

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CDS Office Homepage

Mission

The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Hans Brechbühl

    Executive Director
    Adjunct Associate Professor of Business Administration

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  • Executive Fellows VIEW ALL
    Stephen Plume

    Chief Marketing Officer
    TruValue Labs

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  • Alumni MBA Fellows VIEW ALL
    Monique Alves T’17

    Retail Marketing Manager
    Microsoft

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  • MBA Fellows VIEW ALL
    Stephanie Yera T’18

    Interests: Smart Home, Voice Search, Machine Learning, Cybersecurity

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2016-17
Britt Technology Impact Series

Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discusses the best practices of enhancing live events through digital customer engagement.