digital strategies. competitive advantage.

Features

  • Deep Shift: Fundamental Changes in Enterprise Technology

    The Roundtable on Digital Strategies first discussed the impact of technology mega-trends in 2011, as mobile computing, social media, big data and the cloud started to infiltrate enterprise IT. 6 years later, these and other technologies permeate life and business so thoroughly that every organization has to consider what it means to become a truly “digital enterprise.”

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  • Springfield Bank’s Mobile Strategy: Using Analytics to Influence the Next Generation

    Alison Millner, SVP of Digital Marketing at Springfield Bank, had a lot on her mind as she finished her cup of coffee on a rainy Monday morning in January of 2015. Millner was just starting her third month leading the digital marketing team at Springfield, having been brought on by bank CEO Grace Lupitz to both increase cross-selling of products within the bank and expand the bank’s presence with younger generations.

     

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  • Understanding and Monitoring the Darknet in a Data-Centric World

    Unlike conventional offerings which rely heavily on manpower to comb the darknet, DarkOwl Vision automatically, anonymously and continuously collects, indexes and ranks actionable darknet data. By shortening the time frame to detection of compromised data, organizations can swiftly detect security gaps and mitigate damage prior to misuse of their data.

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Mission

The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Oliver J. Engelhart

    Marketing & Research Intern

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  • Executive Fellows VIEW ALL
    Twila Day

    Managing Director
    Alvarez & Marsal

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  • Alumni MBA Fellows VIEW ALL
    Julia Kidd Winterson T’04

    Director, Investments
    Dignity Health

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  • MBA Fellows VIEW ALL
    Jodine Gordon T’18

    Interests: FinTech, Platform Business Models/APIs, Hardware, IoT, AI, Marketplaces

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  • MBA Associates VIEW ALL
    Alison Dieringer T’19

    Interests: Autonomous Vehicles, Voice, Big Data, Privacy

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Using Data to Create & Maintain the Starbucks Experience

With over 25,000 stores across the globe, Starbucks delivers a unique, yet consistent standard of excellence 85 million times each week. The operational excellence of creating such a consistent and enjoyable experience doesn’t just happen. It takes a lot of insight, analysis and communication to create the Starbucks Experience.