digital strategies. competitive advantage.


  • Deep Shift: Fundamental Changes in Enterprise Technology

    The Roundtable on Digital Strategies first discussed the impact of technology mega-trends in 2011, as mobile computing, social media, big data and the cloud started to infiltrate enterprise IT. 6 years later, these and other technologies permeate life and business so thoroughly that every organization has to consider what it means to become a truly “digital enterprise.”

  • Olympics in South Korea Showcase Practical Uses for Emerging Tech

    The Winter Olympics in PyeongChang, South Korea is a celebration of technology and the importance of technology and innovation to the success of South Korea. Intel, in particular, has played a huge role in supporting the Olympics with technology solutions that showcase the company moving well beyond chip manufacturing.


  • Understanding and Monitoring the Darknet in a Data-Centric World

    Unlike conventional offerings which rely heavily on manpower to comb the darknet, DarkOwl Vision automatically, anonymously and continuously collects, indexes and ranks actionable darknet data. By shortening the time frame to detection of compromised data, organizations can swiftly detect security gaps and mitigate damage prior to misuse of their data.

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The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Patrick Wheeler

    Assistant Director

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  • Executive Fellows VIEW ALL
    Cory Mazzola

    Executive Director - Global Cybersecurity Operations
    Las Vegas Sands Corp.

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  • Alumni MBA Fellows VIEW ALL
    Yuri Maruyama T’17

    Product Marketing Manager, VMware Cloud on AWS

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  • MBA Fellows VIEW ALL
    Daniel Brugal T’18

    Interests: Mobile, AI, VR/AR, Media

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  • MBA Associates VIEW ALL
    Molly Tyler T’19

    Interests: Human Capital & Big Data, Use of Social Media in Human Capital

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Using Data to Create & Maintain the Starbucks Experience

With over 25,000 stores across the globe, Starbucks delivers a unique, yet consistent standard of excellence 85 million times each week. The operational excellence of creating such a consistent and enjoyable experience doesn’t just happen. It takes a lot of insight, analysis and communication to create the Starbucks Experience.