digital strategies. competitive advantage.

Features

  • Digital Health

    MBA Fellow Alum, Yuki Aoyama T’17, presents findings from his MBA Fellows research project on digital health. Yuki explores the digital health landscape, including telehealth, mobile health, electronic health records, and wireless health technology. Yuki also looks at opportunities and challenges with digital health solutions, with a particular focus on the use of data and privacy issues in the digital health space.

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  • Legendary Entertainment: Film Making in the Age of Analytics

    Faculty Director Alva Taylor created a mini case on how the film making industry has evolved in the age of analytics. Matt Marolda T'02 joined Alva at Tuck for a day to speak to the Design Thinking for Strategic Innovation class about his experience at Legendary Entertainment.

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  • The Rise of Modern Freelancing

    MBA Fellow Alum, Nick McGowan T’17, present findings from his MBA Fellows research project on the rise of freelancing and project-based work. Nick explores the various types of freelance and project-based work arrangements and weighs the pros and cons of each type of arrangement, providing a decision matrix companies can use to determine which arrangement fits their needs for a particular project.

     

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Mission

The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Hans Brechbühl

    Executive Director
    Adjunct Professor of Business Administration

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  • Executive Fellows VIEW ALL
    Mark Lange

    Chief Marketing Officer
    Reputation.com

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  • Alumni MBA Fellows VIEW ALL
    Ashley Martin-Golis T’08

    Sr. Manager Product & Marketing for Sproutling
    Mattel Inc.

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  • MBA Fellows VIEW ALL
    Julia Winder T’18

    Interests: Enterprise Software, Big Data, Fintech

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Tim McDowell T'17
MBA Fellows Research Project

Tim presents a real-time case study of digital-forward companies as they enter Cuba, and determine best practices templates for future entrants. Tim demonstrates the possibilities of next-generation network technologies, and how they could leap-frog Cuba's constrained infrastructure.