digital strategies. competitive advantage.

Features

  • Autonomous Vehicle and its Value Creation to User Experience

    Robin Hwang T'18, MBA Fellow with the CDS, conducted research evaluating adoption of autonomous vehicles and what user experiences are likely to drive adoption beyond early adopters. In this research, Robin, studies the self-driving car's path to adoption by benchmarking smartphone adoption as a proxy.

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  • Springfield Bank’s Mobile Strategy: Using Analytics to Influence the Next Generation

    Alison Millner, SVP of Digital Marketing at Springfield Bank, had a lot on her mind as she finished her cup of coffee on a rainy Monday morning in January of 2015. Millner was just starting her third month leading the digital marketing team at Springfield, having been brought on by bank CEO Grace Lupitz to both increase cross-selling of products within the bank and expand the bank’s presence with younger generations.

     

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  • A Toolkit for Legacy Retailers to Optimize Their Digital Shopper Engagement

    Stephanie Yera T'18, MBA Fellow with the CDS, conducted research designed to help legacy retailers understand the threat from e-commerce players and identify a model for transformation to compete with major e-commerce companies entering their domain.

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CDS Office Homepage

Mission

The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Hans Brechbühl

    Executive Director
    Adjunct Professor of Business Administration

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  • Executive Fellows VIEW ALL
    Dion Hinchcliffe

    VP and Principal Analyst
    The New C-Suite

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  • Alumni MBA Fellows VIEW ALL
    Supreet Ahluwalia T’07

    Managing Director
    Teneo Holdings
    College: Mumbai University

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  • MBA Fellows VIEW ALL
    Alison Dieringer T’19

    Interests: Autonomous Vehicles, Voice, Big Data, Privacy

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  • MBA Associates VIEW ALL
    Dhruv Chokshi T’19

    Interests: Blockchain, Voice Assistants

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Using Data to Create & Maintain the Starbucks Experience

With over 25,000 stores across the globe, Starbucks delivers a unique, yet consistent standard of excellence 85 million times each week. The operational excellence of creating such a consistent and enjoyable experience doesn’t just happen. It takes a lot of insight, analysis and communication to create the Starbucks Experience.