digital strategies. competitive advantage.

Features

  • The Changing Workplace, Talent Wars and the Millennial Perspective

    As the millennial generation enters the workforce, they bring their own view of the role of work and career in their lives, along with high expectations of technology and collaboration. The Americas Chapter of the Roundtable on Digital Strategies convened at the San Francisco headquarters of Levi Strauss & Co. to discuss these trends and their impact on winning the talent war.

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  • 2018 Bold Digital Predictions from Our Students

    As students return from break and we enter a new calendar year, it’s always fun to brainstorm and jot down your predictions of what may happen during the next twelve months in the world of digital. This year we asked students affiliated with the center; the second-year MBA Fellows, the first-year MBA Associates, for their bold predictions.

     

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  • Data: Superpower or Kryptonite?

    Former Yahoo! And Indiegogo data guru, and current Senior Director of Data & Analytics at Upwork, Whitney Armstrong T’00 talks about data and decision-making. She walked 30 students through how data can be a superpower or kryptonite. Take advantage of it, use it correctly, and leverage it to make data your superpower.

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Mission

The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Oliver J. Engelhart

    Marketing & Research Intern

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  • Executive Fellows VIEW ALL
    Cory Mazzola

    Executive Director - Global Cybersecurity Operations
    Las Vegas Sands Corp.

    view bio
  • Alumni MBA Fellows VIEW ALL
    Kate Thunnissen T’02

    Head of Product Marketing
    Dealogic

    view bio
  • MBA Fellows VIEW ALL
    Sravya Yeleswarapu T’18

    Interests: FinTech, Technology Innovation in Emerging Markets

    view bio
  • MBA Associates VIEW ALL
    Jenna Romeo T’19

    Interests: AR and Machine Learning

    view bio

Using Data to Create & Maintain the Starbucks Experience

With over 25,000 stores across the globe, Starbucks delivers a unique, yet consistent standard of excellence 85 million times each week. The operational excellence of creating such a consistent and enjoyable experience doesn’t just happen. It takes a lot of insight, analysis and communication to create the Starbucks Experience.