digital strategies. competitive advantage.


  • Roundtable Discussions – MBA Student Perspective

    How are enterprises learning from the past to cope with the operational and reputational risks of a cyber attack? Could the new normal require accepting that such hacks are inevitable?

  • Data: Superpower or Kryptonite?

    Former Yahoo! And Indiegogo data guru, and current Senior Director of Data & Analytics at Upwork, Whitney Armstrong T’00 talks about data and decision-making.


  • The Changing Workplace, Talent Wars and the Millennial Perspective

    As the millennial generation enters the workforce, they bring their own view of the role of work and career in their lives, along with high expectations of technology and collaboration.

CDS Office Homepage


The Glassmeyer/McNamee Center for Digital Strategies focuses on the enabling role of digital technologies in business strategy and innovation. Our mission is to advance the theory and practice of management in a digital, networked economy and to link practitioners and scholars in ways that build economic value.

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We fulfill our mission by concentrating on the three following areas:

Scholarly Research

Connecting practice with scholarship anchored on IT enabled business strategy and processes.

Executive Dialogue

Convening roundtables focused on the role of the CIO to enable business strategy.

MBA Enrichment

Bringing digital strategies to students through informative forums, exposure to executives, experiential learning, classes and case development.

Our People: A Diverse Group of Amazing Thinkers

  • Core Team VIEW ALL
    Hans Brechbühl

    Executive Director
    Adjunct Professor of Business Administration

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  • Executive Fellows VIEW ALL
    John Chandler T’86

    Former SVP & Chief Marketing Officer
    MassMutual Life Insurance Co.

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  • Alumni MBA Fellows VIEW ALL
    Yuki Aoyama T’17

    Entrepreneur in Residence
    Draper Nexus Venture Partners

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  • MBA Fellows VIEW ALL
    Jodine Gordon T’18

    Interests: FinTech, Platform Business Models/APIs, Hardware, IoT, AI, Marketplaces

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  • MBA Associates VIEW ALL
    Francis DeMonte T’19

    Interests: Business Models, Innovation

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Using Data to Create & Maintain the Starbucks Experience

With over 25,000 stores across the globe, Starbucks delivers a unique, yet consistent standard of excellence 85 million times each week. The operational excellence of creating such a consistent and enjoyable experience doesn’t just happen. It takes a lot of insight, analysis and communication to create the Starbucks Experience.