Center Blog

Data-driven Cement Photo Holcim in Zurich

Data-driven Cement

Posted by Prof M. Eric Johnson on April 21, 2011 | Comment (3)

This week at our Roundtable in Zurich, I realized how analytics have become part of every business. More ›

Topics: Controls / Metrics, Organization,

Creating New Shopping Experiences with Social Media and Augmented Reality Photo

Creating New Shopping Experiences with Social Media and Augmented Reality

Posted by Prof M. Eric Johnson on April 07, 2011 | Comment (13)

We just finished a fascinating report that examines the impact of mobile apps on traditional shopping.  More ›

Topics: Community, Mobile, Social Media,