New Academic Year = New Creative
Posted by Kelli C. Pippin on September 16, 2013 | Comment (4)
It's the time of the academic year when students return to campus and our event machine starts firing on all cylinders as we deep-dive into a specific technology once again. I couldn't be happier as this year each of those cylinders are now digital.
Our subject of interest for the Britt Technology Impact Series couldn't be more timely, as everywhere I turn, I am slammed with the tagline: "The Internet of Things" or IoT for short. IoT essentially means how everything is being created with Wi-Fi and internet capabilities embedded into them. When I say everything, I mean it. It seems the following is now a reality:
- I can measure my poodle's activity with an on-collar monitor while I'm at the office and he is home alone.
- I can turn the thermostat in my office down to 60 degrees and save energy while I'm at home or anywhere I happen to be just by using my mobile phone.
- On the road, I can be warned of accidents well ahead of my vision, reduce my car's carbon footprint and keep an eye on the ever-important speed limit even if I'm not near a speed limit sign.
- At work, the promise of IoT is that I will be able to save time and get more out of my day, but I may actually have to work harder to do so. (And I welcome that too.)
Determining our collateral design to support this series was a real adventure. We knew this was the year to really take the tech aspect up to the next level. But how do you do that and keep it personal too? We've looked at big data, cloud, social, mobile and video technologies in the past. These formidable subjects could seemingly have overshadowed whatever we went with this year. But armed with Shutterfly images, links, tech visions and a great graphic design team, we came up with these five concepts originally:
After progressing through a few rounds of creative, we landed on the first female and our final version is below. The design features the first event of the series which is happening next week. With equal parts Aeon Flux, Terminator's polyalloy liquid metal and Jennifer Lawrence in The Hunger Games - I feel like we put an unforgettable face on IoY. Don't you agree?