Freshman Seminar on Media

Posted by Prof M. Eric Johnson on November 30, 2011 | Comment (2)

Today I taught in Mark Williams’ FS 007 freshman seminar on media.  While Wilson Hall is only a couple blocks from Tuck, it sometimes feels like worlds away.  I don’t get to spend much time with Dartmouth undergrads, let alone freshmen.  What an impressive group!  We discussed my recent Groupon case.  The students nailed it, with lots of energy and insight.  Pretty awesome for the last day of the term!  I guess it should be no surprise that Gen Y students would get social marketing. 

It has been a wild year for Groupon in the run up to the IPO.  In three weeks of trading, it has seesawed from the introductory price of $20.  In just the last 10 days, it raced above $26 and bottomed out around $15.  Today it ended trading at $17.50.  It will be interesting to see if Groupon can execute against the vast opportunity of social media.

Wilson Hall
 


2 comments so far

  • .(JavaScript must be enabled to view this email address) Dec 2, 2011

    Recently, Groupon has suffered from lot of controversies. The important one was IPO problem. Although it suffers from heavy competition such as Living social, Buywithme and many other types of Groupon clone script

  • .(JavaScript must be enabled to view this email address) Dec 7, 2011

    I came across this site from a link from facebook and wanted to let you know that i appreciate this post! I will be bookmarking this site for the future!!

    Jessica

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