Data: Superpower or Kryptonite?
Whitney Armstrong T’00
Sr. Director of Data and Analytics for Sales and Marketing
Join former Yahoo! And Indiegogo data guru, and current Senior Director of Data & Analytics at Upwork, Whitney Armstrong T’00 for a discussion about data and decision-making. This event is both a Britt Series talk and a part of the 2017 Technology Conference.
About Whitney Armstrong:
Whitney Armstrong is the Senior Director of Analytics for Sales and Marketing at Upwork, where she is defining core strategic metrics, building the reporting and analytics function, and developing the data pipeline. She has led teams to transform data into a strategic asset for such organizations as Yahoo!, Indiegogo, and now Upwork by overhauling data engineering and reporting processes, assessing the alignment between key metrics and desired business outcomes, and extracting key strategic and actionable insights. She earned an M.B.A. from the Tuck School of Business at Dartmouth College and a B.S. in Engineering Management from Miami University. Whitney is also a certified Executive Coach from the Hudson Institute of Coaching.
November 9 | 12:00-1:00pm | General Motors Classroom (Byrne)