Using Data to Personalize Customer Experience
About Cassie Lancelotti-Young T’11: Cassie is EVP of Customer Success at Sailthru, where she works with top commerce and retail brands to strengthen customer retention and improve top-line revenue. Formerly a Sailthru client and a long-time consumer marketer, Cassie joined Sailthru from Gerson Lehrman Group where as VP Marketing Analytics & Intelligence, she led GLG’s intrapreneurship efforts and evangelized lean development across the organization. Previously, she served as VP Marketing for Savored (acquired by Groupon in 2012).
Previously, Cassie was an early employee at TheLadders.com, where she spent several years managing direct marketing and analytics for the company’s subscription business and drove 7x growth in revenue and readership in just a few years. She began her career as a media and technology analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with leading digital brands such as AOL and SapientNitro. Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth. Her work has been featured by publications such as NYTimes, Mashable, VentureBeat, Inc. Magazine, Women’s Wear Daily and WIRED. Cassie is also an alumni MBA Fellow of our center.
November 8, 2017 | 12:00-1:00pm | Barclay Classroom