Ashley Martin T'08
Length: 27 pages
Publication date: 2008
Case#: 6-0028

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Nolej focuses on providing dynamic websites, brand identities, and unique interactive demos primarily for clients targeting a young adult, urban, hip demographic. The company develops cross-platform marketing and advertising that engages the audience and generates visibility for their clients’ products and services. When a new client approached Nolej for help in developing and marketing a new product for the toy industry — a product area new to the company — Crawford knew that taking on this potentially lucrative project would push the company out of its comfort zone. Saying “yes” meant the company would have to quickly expand its creative team by outsourcing tasks and integrating technical vendors.