Case Studies

CDS Case Studies

The Center for Digital Strategies provides access to teaching cases with content and situations related to digital issues.  Written by Tuck School Professors and affiliated faculty and executives, these cases provide learning and discussion opportunities in the CDS’s five areas of expertise.  The cases can be ordered and accessed directly from this site.

Legendary Entertainment – Film Making in the Age of Analytics

Alva H. Taylor
Length: 3 pages
Publication date: 2017
CASE: 2017LEG

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Topics: Big Data / Analytics, Customer, Products / Services
Industry: Media

Employing Consumer IT in Operations

Thomas Sammer, A. Back, Hans Brechbühl
Length: 19 pages
Publication date: 2013
Case#: 6-0038

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Topics: Consumerization of IT, Enterprise IT, Mobile, Operations
Industry: Transportation

Norwegian Cruise Line

David P. Sibley T'13, M. Eric Johnson
Length: 20 pages
Publication date: 2013
Case#: 6-0037

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Topics: Operations, Organizational Structure
Industry: Transportation

xojet
XOJET

Jordan S. Esten T’12, M. Eric Johnson, Joseph M. Hall
Length: 17 Pages
Publication date: 2013
Case#: 6-0036

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Topics: Operations, Organizational Structure
Industry: Transportation

Sotera Wireless

Johnny Kaye T'12, Ron Adner, M. Eric Johnson
Length: 19 Pages
Publication date: 2012
Case#: 6-0035

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Topics: Communications
Industry: Communications

Groupon

Cassie Lancellotti-Young T'11, M. Eric Johnson, John Marshall T'92
Length: 14 pages
Publication date: 2011
Case#: 6-0034

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Spanish Translation

Topics: Customer, Operations, Organizational Structure
Industry: Internet,Retail

Mattel, Inc: The Lead Paint Recall

M. Eric Johnson
Length: 19 pages
Publication date: 2010
Case#: 6-0033

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Topics: Risk Management
Industry: Toys/Video Games

Digital Communication at Dell

Jennifer M. Farrelly T'09
Length: 22 pages
Publication date: 2009
Case#: 6-0032

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Topics: Communications, Operations, Organizational Structure
Industry: Computer

Hulu, To Be Or Not To Be

Rama Oruganti T'09, Alva H. Taylor
Length: 24 pages
Publication date: 2009
Case#: 6-0030

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Topics: Operations, Organizational Structure, Social
Industry: Media

southwest airlines
Enhancing Service at Southwest Airlines

M. Eric Johnson, Joseph M. Hall
Length: 14 pages
Publication date: 2009
Case#: 6-0031

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"Reframing Your Business Equation," Strategy + Business, 2009

Enhancing Service at Southwest Case (in Mandarin)

Topics: Customer, Operations, Organizational Structure
Industry: Transportation

steinway-technology
Technology and Quality at Steinway

M. Eric Johnson, Joseph M. Hall, Ashley Martin-Golis T'08, David Pyke
Length: 20 pages
Publication date: 2009
Case#: 6-0023

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Topics: Operations, Organizational Structure
Industry: Musical Instruments

Nolej Studios: Growing a Creativity- Based Company

Ashley Martin T'08
Length: 27 pages
Publication date: 2008
Case#: 6-0028

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Topics: Culture, Infrastructure, Operations
Industry: Advertising

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