Digital Excellence: Marvel MarketersMarch 31st, 2017
Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locations. The “Digital Excellence Program“, offered in partnership with Google, was first offered in June 2015 and is geared towards the Minority Entrepreneur. The goal of this biannual program is to provide participants with the tools needed to bring their digital marketing and communication skills to the next level. Programs are hosted at different Google headquarters throughout the United States. Class sessions vary in topic from Google Analytics, to AdWords, to business leadership skills.
Maneeza Aminy, CEO of Marvel Marketers answered some of the CDS’s questions about her business and how it is impacted by digital technology.
How does the use of digital technology or strategy help enhance your business?
As a Digital Marketing Agency, not only do we leverage Digital Technology for our own business, but we work with our clients on their digital marketing strategies. We have a very specific brand of being the thought leaders in our space, hence our content marketing strategy has been fueled by our thought leadership BLOG. We rely heavily on our digital footprint to make sure our brand stays strong and healthy. We drink our own cool-aid by leveraging some of the technologies we work with our clients on (Marketo, Salesforce, Engagio, GA, etc). Digital Strategy not only enhances our business, it is our business.
What was a key takeaway for you at the Digital Excellence Program that has helped your business?
We were, and in many ways still are, the best kept secret in the industry. It is pretty hard to find us online if you don’t know us! That was a surprise … definitely working on correcting this.
Are there any specific digital or tech policies that have helped create a positive internal culture for your team?
My team and I are required to consult and execute on best in practice digital strategies to meet a myriad of business objectives for our clients. We have to pivot our digital recommendations to meet goals including but not limited to: Acquisition, Upsell, ABM, TOFO (Top of Funnel), MOFU (Middle of Funnel), BOFU (Bottom of funnel) nurture, Content Insights and Digital Buyers Journey’s to name a few. In some cases these are for fortune 100 companies.
What has been one big surprise around the impact or influence of digital on your company?
We have successfully built an entire business on our digital presence and brand management without any real effort in outbound sales. I definitely didn’t think it would last almost 4 years!
1 awesome fact about you or your company.
The name Marvel Marketers was picked because my clients kept saying “You are my hero” or “You saved the day”. Now we are a team of superheroes!
Maneeza Aminy, CEO, Marvel Marketers
Tuck Digital Excellence Program, 2016