Digital Business Models

Digital business models refer to leveraging digital technologies to either transform or create new businesses, go-to-market approaches, and/or product and service combinations. This often results in a redefinition or reordering of the value chain and/or approach to the customer, thus altering or offering a new customer value proposition or new monetization path. At the CDS, we seek to understand the nature and type of these changes in model or approach and the role technology plays in enabling them.

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Measuring Data in a Cross-Platform World

David Chemerow T’75 talks about the many ways data is helping media companies make better decisions. At comScore, and previously as COO and CFO ...

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How MuleSoft Connects the World’s Applications, Data, and Devices

As businesses become more complex, so do their software applications, systems, and hardware. Connecting disparate IT systems is incredibly difficult. ...

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How HubSpot Uses Automation to Help Humanize Sales and Marketing

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging fo...

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Data-Driven Digital Transformation with CEO and Co-Founder of Rocana, Omer Trajman

Omer Trajman is a proponent of total operational visibility as the cornerstone of digital transformation, inspiring CIOs to realize new ways of delive...

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Digital Health with Yuki Aoyama T’17

Watch MBA Fellow, Yuki Aoyama T’17, presents findings from his MBA Fellows research project on digital health. Yuki explores the digital health land...

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The Rise of Modern Freelancing with Nick McGowan T’17

Watch MBA Fellow, Nick McGowan T’17, present findings from his MBA Fellows research project on the rise of freelancing and project-based work. Nick ...

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Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

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Own Your Personal Brand

By the time I reached the bottom of the mountain, a “retire so you can rewire” vision was already forming in my head. I knew it was time to end my decades as a corporate leader, and to focus 100% of my time on the parts of my work that brought me passion, without the – at times numbing – tasks and politics of corporate life.

 

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The Importance of Branding and Live Events

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experience...

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Social Media & Live Event Brand Risks

Harlem Globetrotters used social media to “allow a new generation to see, access, and fall in love with the brand itself”. Learn how the company e...

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Wicked Hard Decisions in the Era of Customer Centricity

Watch the Britt Technology Impact Series interactive session by former Netflix VP of Product, Gibson Biddle T’91. Gib explores a series of decisions...

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Transforming Evernote in the Era of Customer Centricity with Chris O’Neill, Evernote

Watch the Britt Technology Impact Series lecture by Evernote CEO, Chris O’Neill T01. In this session, Chris shares  with the audience what he’s l...

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Winning in the Age of the Customer with Ted Schadler, Forrester Research

September 13, 2016 Watch the Britt Technology Impact Series lecture given by Ted Schadler, Forrester Research VP and coauthor of The Mobile Mind Shift...

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Mobile Internet in China: Best Practice Recommendations for Entry

Watch MBA Fellow, Zane Zheng T’16, present findings from his MBA Fellows research project on the mobile market in China and how it differs from the ...

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CXOtalk Michael Krigsman
How Chief Executives Think About Digital Transformation with Michael Krigsman, CXOtalk

Watch the Britt Technology Impact Series discussion between CXOTalk.com founder, Michael Krigsman, and Patrick Wheeler of the Center for Digital Strat...

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How the Blockchain, Internet of Things, and Peer Lending are Transforming Financial Services

The 2015-16 Britt Technology Impact Series explored digital transformation and the evolution and emergence of digital business models. This event foc...

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Now You Can. Should You? Getting Personal Without Alienating Consumers

Watch MBA Fellow, Justin Holzwarth T’16, present findings from his MBA Fellows research project on personalization in sales and marketing. Justin di...

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Bluetooth Low Energy (BLE) Technology

Watch MBA Fellow, Raghav Gupta T’16, present findings from his MBA Fellows research project on Bluetooth Low Energy (BLE) technology. Raghav explore...

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Retailing the Model

Watch the Britt Technology Impact Series panel discussion on changes to retail business models due to digital technologies. Alison Gregg Corcoran T’...

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Moving Past Technology: Design & the Customer Experience

Watch Frog Design Vice President of Technology Strategy, Patrick Kalaher D’91,  discuss the role of design thinking in the age of digital trans...

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