Instacart: Apoorva Mehta | You Should Listen To This
Ross Dutille, Program Coordinator On April 14th, 2017
A new series of blog posts, “You Should Listen to This” picks out some of the best technology podcasts the CDS team has come across. These highlighted episodes cover a diverse amount of content that is related to our areas of expertise.
This ‘How I Built This’ podcast dives into the thought process and life of the entrepreneur. So many ideas, a couple worth trying, one incredible failure, and then, one huge hit. That hit is Instacart. Instacart allows you to browse, choose, and purchase your groceries through the internet, and not walk around mostly playing the guessing game on where to find certain groceries or what the best price is for your favorite products. In most cities, the groceries can even be delivered to your doorstep. Similar business models have failed in the past, with issues of inflated pricing and limited selection of products, among other things.
Instacart has partnered with many nationwide grocers, including their largest partner, Whole Foods. These established partnerships allow Instacart to keep prices comparable to actually walking in one of the stores and purchasing the groceries yourself. For many people, buying groceries is something that we dread doing every week, and that is the founding reason why Instacart was founded. Apoorva Mehta simply hated every step in the process of buying groceries, whether that was walking down each isle, seeing people you didn’t want to see, waiting in lines to check out, parking, it was all a negative experience. He wanted to make buying groceries a positive experience, and it should be, you’re buying food that you are going to eat!
You should listen to this because Instacart is a fascinating example of a new product/service entering an industry that is extremely vulnerable to digital disruption.
“You Should Listen to This” is a synopsis of a tech podcast which highlights a new strategy or insight that correlates with one (or more) of our areas of expertise. If you have a podcast you recommend, we’d love to hear about it! Send your recommendation to us on Twitter @CenterDigital or shoot us an email.