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“Easy” Integrated Marketing
Donald LeBlanc, SVP of Customer Marketing, Staples
June 2006 / 10:48
Donald discusses the brand-building success of the company's "Easy" campaign, and how technology is bridging and assessing different marketing channels (retail, catalog, website) to give customers a better, more seamless shopping experience.
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Interviewer: Carlos Martinez Mozo T'06
Topics: Advertising, Customer, Data, Internet / Connectivity,