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Marketing’s New Landscape
Joe Uva, President and CEO, OMD Worldwide
July 2006 / 7:08
Greater consumer control over content is presenting new challenges to the advertising world. OMD's Joe Uva stresses the need for more critical data analysis, not only to handle the increasingly complex consumer data sets, but also to enable better modeling techniques and better measurement practices.
Interviewer: Michael Guido T'07