Paul A. Argenti
Corporate reputation, brand, communication
Paul Argenti’s recent research on social media extends his expertise in corporate communications, strategy formulation and execution, corporate reputation, and corporate social responsibility—issues on which he consults for corporations and nonprofit organizations. He teaches the core course Analysis for General Managers and the electives Corporate Communication and Corporate Responsibility.
Paul has published articles in Harvard Business Review and Sloan Mangement Review, among other publications. Professor Argenti is a graduate of Columbia University and received an MA from Brandeis University and an MBA from Columbia University. He has taught at the Tuck School since 1981. Follow on Twitter: @PaulArgenti