Alumni MBA Fellows
Cassie Young T'11
Vice President of Optimization and AnalyticsRead More
College: Duke University
Cassie Young is VP Optimization and Analytics at Sailthru, where she works with top media and retail brands to strengthen customer retention and improve top-line revenue. Before joining Sailthru, Cassie spent a year leading "intrapreneurship" at Gerson Lehrman Group, where she shipped several products under the HighTable.com brand. Prior to GLG, Cassie served as VP Marketing at Savored, where she managed customer acquisition, email and product marketing, and partnerships; Savored sold to Groupon in 2012. Previously, Cassie was an early employee at TheLadders.com, where she spent several years managing direct marketing and subscription analytics and was responsible for tremendous growth in readership and revenue. She began her career as a media/tech analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with large digital brands such as AOL and SapientNitro.
Executive Interview: Doug Neil T'91, SVP, Digital Marketing, Universal Pictures
Fellows Project: The Death of the Page View: Leveraging New Measures of Engagement to Improve Consumer Monetization
Case Studies: Groupon
Podcasts: Social Media and the Movies
Alumni Fellows by Year
Our network of alumni MBA fellows is a rich community of vibrant executives and entrepreneurs that shared a truly unique experience in the center while at Tuck. As fellows of the center, their interest in information technology was fostered and encouraged through intimate access to visiting executives, collaboration on creating technology events and case studies for Tuck, the deep learning enabled by tailored individual projects and close interaction with the center team. View Tuck alumni tweets.