John Marshall T'92
John Marshall has spent the last 14 years advising CEOs and CMOs of the Fortune 500 in transforming their marketing and customer strategies. As EVP and Global Head of Strategy at Digitas, the largest independent marketing services organization, John developed and grew the company's 200 person marketing and technology strategy group. At Digitas, as well as a partner at Mercer Management Consulting, John has been responsible for developing strategies at companies such as Microsoft, Fedex, Brunswick, LL Bean, American Express, and Whirlpool. His particular area of expertise is the role of technology in transforming the marketing function. A former venture capitalist and technology analyst, he has significant experience in capital markets, new technology venture development, and value-based management. He is the author, with David Kenny, of "Contextual Marketing: The Real Business of the Internet," which appeared in the Harvard Business Review, as well as "The Digital Enterprise" and, published by the "HBR on Marketing." At Tuck, John serves as an Adjunct Associate Professor of Business.
A chartered financial analyst and a graduate of Princeton University, John earned his MBA with Distinction from the Tuck School of Business at Dartmouth College, where he was an Edward Tuck Scholar. He is a frequent speaker at industry conferences and moderator of industry panels. He has moderated two roundtables in the center's Thought Leadership roundtable series, "Channel Management Strategies" in 2002 and "Enabling a Customer-Focused Organization" in 2003.
The center welcomes the opportunity to work with researchers from an industry, consulting or appropriate government setting on areas of mutual interest.