John Marshall T'92
John is a senior partner based in Lippincott’s Boston office and is the global director of strategy with over 20 years of consulting and operating experience. A seasoned general manager and marketing executive, John has worked with many of the nation’s largest companies in crafting and executing strategies to create long-term growth and shareholder value.
His clients have included 3M, AT&T, Avaya, Brunswick, CA Technologies, Caterpillar, Clear Channel, Fidelity Investments, General Motors, Grainger, LL Bean and The Weather Channel.
John is a frequent conference presenter for the ANA, the AMA and other industry forums. He also co-authored “How to Activate a Brand Internally,” an article published in AMA's Marketing Management magazine on how to receive a higher ROI on your marketing investments, and wrote “The New Brand Steward,” an article published in ANA Magazine Spotlight edition on the ever broadening role of the CMO. Additionally, he is the co-author with David Kenny of “Contextual Marketing: The Real Business of The Internet,” published in the Harvard Business Review.
A chartered financial analyst and a graduate of Princeton University, John earned his MBA with Distinction from the Tuck School of Business at Dartmouth College, where he was an Edward Tuck Scholar. He has moderated two Roundtables on Digital Strategies with the center; "Channel Management Strategies" in 2002 and "Enabling a Customer-Focused Organization" in 2003.
The center welcomes the opportunity to work with researchers from an industry, consulting or appropriate government setting on areas of mutual interest.