E-Ship & Innovation Strategy
Ron Adner, Associate Professor of Business Administration
In this course we will examine the challenges of entrepreneurial innovation. How should we approach the challenge of picking the right opportunity, aligning the right partners, and targeting the right market and, perhaps most importantly, setting the right expectations for a new venture. More ›
Strategy in Innovation Ecosystems - Research to Practice Seminar
Ron Adner, Associate Professor of Business Administration
In this seminar we will continue to develop the theme of ecosystems, and explore whether and how strategy making needs to change when value creation requires multiple participants to interact. The course itself will be an exercise in joint value creation (with all the risks that that entails). The session formats will vary. More ›
Strategic Principles for Internet Businesses
Constance E. Helfat, J. Brian Quinn Professor in Technology and Strategy
This course deals with strategy for companies whose business is primarily on the web. The course seeks to uncover strategies through which companies can make money on the web in a sustainable, long-term manner. The course includes substantial student involvement in researching emerging business models and strategies on the web. More ›
Deconstructing Apple - Research to Practice Seminar
Constance E. Helfat, J. Brian Quinn Professor in Technology and Strategy
The course uses the small group format to take a deep dive into a company’s history and evolution – in this case, for Apple Inc. The course will cover Apple from its inception to the present day, including its initial business strategy in personal computers, its corporate strategy expansion to other product-markets, its international expansion, its marketing strategy, its financial strategy, and the role of its chief executive officer. More ›
Supply Chain Management and Information Technology
M. Eric Johnson, Benjamin Ames Kimball Professor of the Science of Administration
This course focuses on managing material and information outside of the factory walls including aspects of product design collaboration, demand planning and forecasting, inventory deployment, distribution system design, channel management, and logistics. We explore order fulfillment strategies and the impact of the internet on distribution and back-end supply chain processes. We also examine strategies for enterprise and extraprise integration. More ›
Enterprise Systems and the Governance of Integrated Organizations
Enterprise systems (ES) constitute an important change lever for reinventing the structure, operation and management of organizations. Managers must be able to integrate ES into their management plan. The questions that must be answered to leverage systems cannot be answered by technical specialists alone. Although it may be easier to let technical staff make these decisions and complain later, it is not a particularly effective means of success. Therefore, this course targets all executive decision makers, specifically those from operation management, finance and marketing. More ›
Marketing in the Networked Economy
John Marshall T'92, Adjunct Associate Professor of Business and Executive Fellow, Center for Digital Strategies
This course takes an analytical approach to the study of the marketing function in the context of the networked economy. Attention focuses on the challenges and opportunities that organizations face in applying traditional marketing skills in the electronic marketplace. Guest speakers and case studies will be used to illustrate the key issues in developing effective marketing strategies for e-commerce. More ›
Strategic Management of Innovation
Alva H. Taylor, Associate Professor of Business Administration
This intent of this course is to provide the frameworks for understanding and making critical decisions in businesses based on innovation and creativity. The course should be of particular interest to those interested in managing a business where external or internal innovation is a necessity for competition; those interested in capitalizing on personal or organizational creativity; and those with potential careers in new business ventures and consulting for companies concerning new products and innovation. More ›
Strategy in Turbulent Environments
Alva H. Taylor, Associate Professor of Business Administration
Change has become the norm in today’s business environments. Competing on knowledge is critical as firms must compete on their ability to create and profit from new ideas, and require them to be able to adapt quickly to new conditions. In this course, we will begin to explore how successful managers can meet these challenges, and incorporate the ability to anticipate and respond to change into their business models and strategies successfully. More ›