Britt Technology Impact Series: Customer
The Britt Technology Impact Series (BTIS) provides MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives and academic seminars. At year-end, the center produces an overview of the findings that gives students unique perspectives on relevant business and technology issues. This program is made possible by a generous donation from Glenn Britt T'72, former Chairman, President & CEO of Time Warner Cable. The 2016-17 BTIS is examining the changing relationship between customers and business in a series titled, Digital Customers: The Changing Dynamics of Business.
Current Series: Digital Customers: The Changing Dynamics of Business
Today’s customers use digital technologies to gather information and seek out options for spending their dollars, whether in a B2C or B2B context. Digital technologies have tipped the balance of power in their favor in ways that demand corporations respond with improved customer experiences, competitive prices and even increased alignment with customers’ values. Wise leaders and corporations are rethinking and redesigning their traditional, more linear, customer journeys to adapt to the new world where customers have more power and control. More data and digital technologies exist today than ever before, enabling executives to lead their corporations with smart digital strategies centered around customer needs. Why are we seeing so many new business models? How will individuals, executives, enterprises, and industries respond to new players with alternative business models challenging their industries? What role does technology play in enabling these business models? What industries have been most impacted, and which are likely to be significantly impacted in the future? What role does corporate IT play in supporting their enterprises’ creation of new business models? The 2016-2017 Britt Technology Impact Series will explore the rapidly-changing dynamics of customer experience, including how companies can leverage digital strategies to create competitive advantage and win in what Forrester Research calls, “The Age of the Customer.”
September 13, 2016 Frantz Classroom (Byrne)
Speaker: Ted Schadler, Vice President, Principal Analyst Serving Application Development & Delivery Professionals
In this session, Ted Schadler, Forrester Research Vice President and coauthor of The Mobile Mind Shift and Empowered, will talk and take your questions about the best practices of startups and enterprise to win in the age of the customer. More ›
March 26, 2008
How is Web 2.0 changing the way companies engage and collaborate with customers? Jason Thalappillil from Pepsi spoke with Tuck students about his extensive experience with web 2.0. Experience Jason Thalappillil's RadioTuck interview here.
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Britt Technology Impact Series
The Britt Technology Impact Series (BTIS) is a program of MBA-facing initiatives including panels and conferences, Tech@Tuck events, industry speakers and academic seminars focused on a yearly theme, illuminating the impact of a technology on individuals and enterprises. At the end of each year, the Center produces an overview to summarize learning from the various events and providing students with tangible perspectives on the relevant business and technology issues.
This program is made possible by a generous donation from Glenn Britt, former Chairman, President and CEO of Time Warner Cable. Mr. Britt was a graduate of Dartmouth College and Tuck School of Business.