Britt Technology Impact Series: Strategy
The Britt Technology Impact Series (BTIS) provides MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives and academic seminars. At year-end, the center produces an overview of the findings that gives students unique perspectives on relevant business and technology issues. This program is made possible by a generous donation from Glenn Britt T'72, former Chairman, President & CEO of Time Warner Cable. The 2016-17 BTIS is examining the changing relationship between customers and business in a series titled, Digital Customers: The Changing Dynamics of Business.
Current Series: Digital Customers: The Changing Dynamics of Business
Today’s customers use digital technologies to gather information and seek out options for spending their dollars, whether in a B2C or B2B context. Digital technologies have tipped the balance of power in their favor in ways that demand corporations respond with improved customer experiences, competitive prices and even increased alignment with customers’ values. Wise leaders and corporations are rethinking and redesigning their traditional, more linear, customer journeys to adapt to the new world where customers have more power and control. More data and digital technologies exist today than ever before, enabling executives to lead their corporations with smart digital strategies centered around customer needs. Why are we seeing so many new business models? How will individuals, executives, enterprises, and industries respond to new players with alternative business models challenging their industries? What role does technology play in enabling these business models? What industries have been most impacted, and which are likely to be significantly impacted in the future? What role does corporate IT play in supporting their enterprises’ creation of new business models? The 2016-2017 Britt Technology Impact Series will explore the rapidly-changing dynamics of customer experience, including how companies can leverage digital strategies to create competitive advantage and win in what Forrester Research calls, “The Age of the Customer.”
May 16, 2011 • Tuck Campus
John Bell, Global Managing Director, 360° Digital Influence (shown here) and Lou Aversano, Worldwide Managing Director, IBM Brand Services, Ogilvy Worldwide, visited Tuck to discuss how companies are leveraging social technologies to increase brand loyalty and market share. Moderated by Professor Kopalle. More ›
April 1, 2011 • Tuck Campus
As part of BTIS and the Media, Sports & Entertainment Symposium titled, "The State of Media in 2011," this panel discussed the business side of social gaming. Participants included Steve Cassavant T’05, VP, Strategy & Business Development, IGN Entertainment and Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR, shown here and Teemu Huuhtanen, EVP Business Development and Communications, North America, Sulake Inc. This discussion was moderated by Prof. Eric Johnson. More ›
January 13, 2010 • Tuck Campus • TECH@TUCK
Industry experts, business leaders, academics and vendors gathered to discuss mobile strategy. The panel was a strategic conversation on 2010's theme of Mobile Technology. Participants included Terry Kramer, Regional President of Vodafone Americas; Kevin Bradshaw, CEO of buzzd; Mark Vandenbrink, VP of Technology Solutions, Samsung and was moderated by Emily Nagle Green, President and CEO of Yankee Group. More ›
January 14, 2009 Tuck Campus • TECH@TUCK
Students, faculty and community members gathered at Tuck to gain insights and information from top industry executives. Glenn A. Britt, Chairman, President and CEO, Time Warner Cable; Tony Bates, Senior Vice President and General Manager, Service Provider Group, Cisco Systems; Rich Ross, President, Disney Channels Worldwide and Blair Westlake, Corporate Vice, President, Media and Entertainment Group, Microsoft Corporation discussed how consumers are driving their companies to offer dynamic content on multiple platforms including mobile devices, conventional television and online. More ›
Browse Entire Site by Topic
BTIS Mobile App
Britt Technology Impact Series
The Britt Technology Impact Series (BTIS) is a program of MBA-facing initiatives including panels and conferences, Tech@Tuck events, industry speakers and academic seminars focused on a yearly theme, illuminating the impact of a technology on individuals and enterprises. At the end of each year, the Center produces an overview to summarize learning from the various events and providing students with tangible perspectives on the relevant business and technology issues.
This program is made possible by a generous donation from Glenn Britt, former Chairman, President and CEO of Time Warner Cable. Mr. Britt was a graduate of Dartmouth College and Tuck School of Business.