Strategic Management of Innovation
This intent of this course is to provide the frameworks for understanding and making critical decisions in businesses based on innovation and creativity. The course examines:
- The generation of commercializable new ideas in both new ventures and existing organizations
- The challenges to building and maintaining an organization based on creativity and innovation
- Organizing models for generating new innovations
- Strategies in industries and markets based on creative products
With globalization decreasing barriers to entry, and increasing quick imitation, organizations are looking more and more to innovation as a driver for sustainable success.
In addition, innovation is the cornerstone of new ventures, and a way for entrepreneurs to create new and valuable organizations. The course should be of particular interest to those interested in managing a business where external or internal innovation is a necessity for competition; those interested in capitalizing on personal or organizational creativity; and those with potential careers in new business ventures and consulting for companies concerning new products and innovation.