DEP 2015 – Seattle
The digital landscape is transforming the way we do business. The emergence of digital technologies has created unprecedented access to data and consumer information, while also offering new growth opportunities for businesses of all sizes.
To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck Executive Education is collaborating with Google to offer the Digital Excellence Program for Minority Entrepreneurs (DEP). This program—tailored to minority and underrepresented entrepreneurs—featured sessions that covered topics ranging from constructing a digital strategy, to marketing businesses online, to managing digital communities. It also included multiple intensive sessions on analytics.
DEP participants had multiple opportunities to access experts from Google and Tuck for one-on-one consultations to help them gain hands-on experience as they learn about topics like website design, Search Engine Optimization (SEO), and understanding what makes a digital business model successful.
Tuck and Google are both committed to growing minority entrepreneurship and ensuring that businesses of all sizes have the digital skills to compete in today’s market.