Roundtable on Digital Strategies: Marketing
Membership in the Roundtable on Digital Strategies delivers an ongoing series of business dialogues at which CIOs and top-level executives of American and European corporations share new insight into the enabling role of information technology in meeting current business challenges. In focused discussions that cut across organizations and industries, Roundtable participants from noncompeting member corporations examine meaningful business issues they have in common. They come away from the day-long experience with new ideas and new approaches to specific challenges—the kind of creative assessment that arises only from diverse perspectives. More ›
Driving the Top Line
Roundtable on Digital Strategies
October 5, 2012 • Buchs, Switzerland • Hosted by Hilti
The European Chapter met to discuss strategies and technologies that help drive top line growth and the role of IT in that. More ›
Topics: Commerce, Innovation, Marketing, Performance, Sales, Social Media
Business Intelligence and Analytics
Roundtable on Digital Strategies
June 2, 2010 • Charlotte, NC • hosted by Time Warner Cable
The Roundtable on Digital Strategies met to consider the driving role of IT in Business Intelligence and Analytics in today's world so inundated with data. Topics included metrics, key analytics and using BI to drive results. More ›
Topics: Customer, Data, Governance, Information Technology, Marketing, Organization
Web 2.0 and the Corporation
Roundtable on Digital Strategies
June 19, 2007 • Palisades, NY • hosted by IBM
CIOs and other senior execs from 3M, BT Group, JPMorgan Chase, Cisco, DISA, Eastman Chemical, IBM, ING, Ogilvy, and Time Warner Cable were joined by academics from Tuck for this roundtable. More ›
Topics: Collaboration, Computing, Consumerization of IT, Corporate Communications, Customer, Information Technology, Marketing, Mobile, Risk, Social Media, Technology, Video
Channel Management Strategies: Digital Partnering
Roundtable on Digital Strategies
August 6, 2002 • San Jose, CA • hosted by Cisco
This roundtable discussion focused on the promise of using digital technologies to redefine channel management strategies. Participants examined how manufacturing/producer firms and retailers/channel partners are reinventing their relationships by exploiting technologies that enhance collaboration, coordination, and rapid two-way exchange of mission critical information and debated best practices on the partnering, business processes, and information sharing aspects of relationships between manufacturers and the resellers of their products. More ›
Topics: Collaboration, Data, Marketing, Process, Strategy
