Specialist vs. Generalist Positioning

Topics: Operations

Informs Strategy Science

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Firms choose to position themselves as either specialists in a niche field, or generalists.  In this paper, the authors develop an analytic model to clarify how firms perform depending on their competitive strategic position.

Authors Ron Adner, Francisco Ruiz-Aliseda, and Peter Zemsky write on their findings in “Specialist versus Generalist Positioning: Demand Heterogeneity, Technology Scalability and Endogenous Market Segmentation”.

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