Big Data: the Power of Media Tracking with Rentrak in a Multi-Screen World

Rentrak COO and CFO, David Chemerow T’75, discusses the challenges and opportunities for content producers, distributors, and advertisers operating in today’s hyperconnected world with CDS MBA fellow, Chris White T’15. David also dispels many viewing behavior myths with data; covers big data / privacy concerns and describes how media is accurately tracked.

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