Academic Publications: Asia
Dual Sourcing Strategies
M. Eric Johnson
Supply Chain Excellence in Emerging Economies, Springer-Verlag, Editors Hau L. Lee and Chung-Yee Lee, 2006
This article examines a case study of Mattel and its decision process to add production capacity to a network of both outsourced and Mattel-operated facilities. Set during the Asian financial crisis, the case illustrates: 1) How toy makers manage demand and supply uncertainty; 2) Mattel's outsourcing strategy in Asia; 3) How Mattel integrates its marketing and supply chain strategy.
in PDF Format (174K)
Topics: Asia, Emerging Markets, Risk, Supply Chain