Academic Publications: Emerging Markets

  • Dual Sourcing Strategies

    M. Eric Johnson
    Supply Chain Excellence in Emerging Economies, Springer-Verlag, Editors Hau L. Lee and Chung-Yee Lee, 2006

    This article examines a case study of Mattel and its decision process to add production capacity to a network of both outsourced and Mattel-operated facilities. Set during the Asian financial crisis, the case illustrates: 1) How toy makers manage demand and supply uncertainty; 2) Mattel's outsourcing strategy in Asia; 3) How Mattel integrates its marketing and supply chain strategy. 

    in PDF Format (174K)

    Topics: Emerging Markets, Risk Management, Supply Chain

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