Academic Publications: Emerging Markets

Dual Sourcing Strategies

M. Eric Johnson
Supply Chain Excellence in Emerging Economies, Springer-Verlag, Editors Hau L. Lee and Chung-Yee Lee, 2006

This article examines a case study of Mattel and its decision process to add production capacity to a network of both outsourced and Mattel-operated facilities. Set during the Asian financial crisis, the case illustrates: 1) How toy makers manage demand and supply uncertainty; 2) Mattel's outsourcing strategy in Asia; 3) How Mattel integrates its marketing and supply chain strategy. 

in PDF Format (174K)

Topics: Asia, Emerging Markets, Risk, Supply Chain