Case Studies: Apparel
Kathleen L. Biro , Theodore Durbin T'02
Length: 11 pages
Publication date: 2004
Amid some of the toughest retail conditions in years, Victoria's Secret announced a gain of 9% in first half-year 2002 sales and 30% in operating income. However, market growth was slowing down: profit margins for the VS's Direct division, which focused on catalogues and the Internet sales, had been declining over the past several years.
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