Case Studies: Manufacturing
Technology and Quality at Steinway
M. Eric Johnson, Joseph M. Hall, David Pyke
Length: 20 pages
Publication date: 2009
For almost two centuries, Steinway & Sons set the standard for excellence in piano manufacture. This case articulates the Steinway definition of quality, how they achieved that quality, and contrasts their quality with its mass produced competitors. More importantly, this case explores the role and impact of technology on quality, showing how Steinway used new product offerings to enhance its distribution strategy and control its quality image.
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Industry: Musical Instruments
Aligning the Supply Chain
Laura R. Kopczak, M. Eric Johnson
Length: 17 pages
Publication date: 2006
Align Technology, makers of the highly successful orthodontic treatment Invisalign, was in the midst of a transition from a start-up venture to an established firm. With customer orders stepping up, Align outlined a multi-million dollar IT investment for a new execution system that would address the growing complexity of managing its multi-country operations. This case study examines the challenges of manufacturing a mass customization product and the business case behind Align's investment in a new enterprise information system to automate its supply chain.
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Industry: Medical Devices
Hans Brechbühl, (with Yiorgos Bakamitsos)
Length: 10 pages (plus appendices)
Publication date: 2003
The international market leader in an increasingly important product and service segment of the construction industry, PERI faced key decisions on updating and automating key processes. This case offers the opportunity for in-depth discussion on where a bricks-and-mortar company should place its IT bets for the future.
Stora Enso North America
Jesse Johnson, Chris Trimble
Length: 23 pages
Publication date: 2001
Robert Leach, VP of information technology for SENA had a vision of building an IT infrastructure that connected all of the participants in the paper supply chain and launching new service businesses enabled by the new infrastructure. Through a detailed description of the first two years of this effort, this case highlights many internal and external barriers. A good case to illustrate the specific operational reasons why some expectations formed in the dot.com bubble were unrealistic.
Mattel, Inc: Vendor Operations in Asia
M. Eric Johnson, Tom Clock
Length: 22 pages
Publication date: 2000
After the announcement of the merger between Mattel, Inc. and its second largest rival, Tyco Toys, SVP Ron Montalto was embroiled in a debate over the sourcing strategy for the existing Hot Wheels product line and newly added Matchbox cars. Montalto had to decide whether Mattel should go forward with a new China plant, build a plant in Malaysia or Indonesia, expand one of the existing facilities, or outsource the surplus die-cast volume.
Preview copy in PDF format (1415K)
Industry: Toys/Video Games