Case Studies: Medical Devices

  • Aligning the Supply Chain Photo

    Aligning the Supply Chain

    Laura R. Kopczak, M. Eric Johnson
    Length: 17 pages
    Publication date: 2006
    Case#: 6-0024

    Align Technology, makers of the highly successful orthodontic treatment Invisalign, was in the midst of a transition from a start-up venture to an established firm. With customer orders stepping up, Align outlined a multi-million dollar IT investment for a new execution system that would address the growing complexity of managing its multi-country operations. This case study examines the challenges of manufacturing a mass customization product and the business case behind Align's investment in a new enterprise information system to automate its supply chain. 

    Preview copy in PDF format (490K)

    Topics: Manufacturing, Services, Supply Chain

    Industry: Medical Devices

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