Case Studies: Office Supplies
Papirius: Office Depot Is Coming
M. Eric Johnson, Daniel R. Justicz, Jay A. Altizer
Length: 18 pages
Publication date: 2004
Case#: 6-0016
In 2001, Petr Sykora and Jan Cerny, founders of the Czech-based office supply distributor Papirius, began to formulate their potential responses to Office Depot's impending entrance into the Czech market. Should they enter adjacent countries, expand their online presence, or acquire domestic competitiors to gain market share?
Preview copy in PDF format (1375K)
Topics: Supply Chain
Industry: Office Supplies
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study