Case Studies: Operations
XOJET
Jordan S. Esten T’12, M. Eric Johnson, Joseph M. Hall
Length: 17 Pages
Publication date: 2013
Case#: 6-0036
Blair LaCorte T90 glanced out the window as his Virgin American flight approached San Francisco International Airport, and thought about the challenges facing XOJET and the private aviation industry as a whole. With demand up 50% YOY they needed every jet they owned. It was October, 2011, and LaCorte had been CEO of XOJET for two years, during which time his team had grappled with difficulties both short and long term that faced the private aviation industry. Their analysis had determined that the industry wasn’t just in a cyclical downturn, but faced structural challenges that would require XOJET to alter its strategy.
Topics: Operations, Strategy
Industry: Transporation
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study
Sotera Wireless
Johnny Kaye T'12, Ron Adner, M. Eric Johnson
Length: 19 Pages
Publication date: 2012
Case#: 6-0035
ViSi Mobile’s potential for value creation was clear to many and the complete system was now ready for sale. But success would require cooperation, investment, and operational changes across a range of actors in the healthcare ecosystem. Development was successfully completed. The challenge now was to develop a deployment strategy that would safeguard long-term success in the market.
Topics: Mobile, Operations, Strategy
Industry: Communications
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study
Groupon
Cassie Young T'11, M. Eric Johnson, John Marshall T'92
Length: 14 pages
Publication date: 2011
Case#: 6-0034
On track to exceed two billion dollars in revenue in 2011 in its third full year of business, Groupon and its latest daily deals were news the business media could not resist. From the local corner bakery to national retailers such as Gap, sizzling offers were projected to triple Groupon’s 50 million subscribers by the end of the year. But while the limelight remained focused on the headline “feature” deals, Groupon was quietly testing new models to expand this core platform. This case considers how those new models would fit with its operations and marketing strategy.
Preview copy in PDF Format
Spanish Translation
Topics: Marketing, Operations
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study