Case Studies: Publishing
McGraw Hill: GradeSummit
Yiorgos Bakamitsos, Evelyn Hsia T'02 , Hans Brechbühl
Length: 30 pages
Publication date: 2003
This case outlines the interesting challenges McGraw Hill faced in launching an online testing and assessment product for higher education. It offers the opportunity for in-depth discussion on new product development, product/service bundling, channel management, and value networks.
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Simon & Schuster
Richard A. D'Aveni, Fred Wainwright T'02
Length: 48 pages
Publication date: 2001
In July of 2000, Simon & Schuster (S&S), one of the world's preeminent publishers of consumer books, agreed to a long-term strategic alliance with Lightning Source, a digital fulfillment service owned by Ingram Book Company. This alliance would include digital file conversion, digital rights management, e-book delivery to various devices and on-demand printing.
Preview copy in PDF format (280K)