Case Studies: Retail
Groupon
Cassie Young T'11, M. Eric Johnson, John Marshall T'92
Length: 14 pages
Publication date: 2011
Case#: 6-0034
On track to exceed two billion dollars in revenue in 2011 in its third full year of business, Groupon and its latest daily deals were news the business media could not resist. From the local corner bakery to national retailers such as Gap, sizzling offers were projected to triple Groupon’s 50 million subscribers by the end of the year. But while the limelight remained focused on the headline “feature” deals, Groupon was quietly testing new models to expand this core platform. This case considers how those new models would fit with its operations and marketing strategy.
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Spanish Translation
Topics: Marketing, Operations
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Woolworths “Chips” Away at Inventory Shrinkage through RFID Initiative
Michael Gozycki, M. Eric Johnson, Hau Lee
Length: 11 pages (plus appendices)
Publication date: 2004
Case#: 6-0020
As a continuing development of our expertise in RFID (and in that sense a follow-on to the hit Quad case - see case # 6-0015), this case offers an opportunity to analyze the decision-making of a retail chain, Woolworths in England, as they consider implementation of a tracking system to cover their distribution network.
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Topics: Information Technology, Supply Chain
Industry: Retail
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