Case Studies: Strategy
XOJET
Jordan S. Esten T’12, M. Eric Johnson, Joseph M. Hall
Length: 17 Pages
Publication date: 2013
Case#: 6-0036
Blair LaCorte T90 glanced out the window as his Virgin American flight approached San Francisco International Airport, and thought about the challenges facing XOJET and the private aviation industry as a whole. With demand up 50% YOY they needed every jet they owned. It was October, 2011, and LaCorte had been CEO of XOJET for two years, during which time his team had grappled with difficulties both short and long term that faced the private aviation industry. Their analysis had determined that the industry wasn’t just in a cyclical downturn, but faced structural challenges that would require XOJET to alter its strategy.
Topics: Operations, Strategy
Industry: Transporation
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study
Sotera Wireless
Johnny Kaye T'12, Ron Adner, M. Eric Johnson
Length: 19 Pages
Publication date: 2012
Case#: 6-0035
ViSi Mobile’s potential for value creation was clear to many and the complete system was now ready for sale. But success would require cooperation, investment, and operational changes across a range of actors in the healthcare ecosystem. Development was successfully completed. The challenge now was to develop a deployment strategy that would safeguard long-term success in the market.
Topics: Mobile, Operations, Strategy
Industry: Communications
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study
Microsoft’s Xbox Gamble
by John Greco T'02, under the supervision of Visiting Professor Melissa M. Appleyard
Length: 24 pages
Publication date: 2002
Case#: 6-0011
In 2001, Microsoft released its first Xbox console, going head to head with the latest from Nintendo and Sony. Would the market accept the new platform that offered higher performance, but at a higher price than the competition? Could the market support three players? How would the gaming market evolve over time, and would it accommodate a broader strategy that extended beyond video games?
Preview copy in PDF format (270K)
Topics: Innovation, Strategy
Industry: Toys/Video Games
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study