Big Data: Capitalizing on the Potential
Roundtable on Digital Strategies Publication
The Americas chapter of the Roundtable on Digital Strategies recently convened at Bechtel’s facilities in Glendale, Arizona, for a discussion of so-called “Big Data.” In the 10th anniversary roundtable in October 2011 Big Data had been selected as the technology mega-trend that was the least mature, yet likely to ultimately have the greatest impact. Nearly 18 months later, the group convened to focus on Big Data specifically. The CIOs and their business colleagues addressed topics from the seemingly simple questions of “What is Big Data and why is it useful?” through specific examples of useful applications to broader questions of how to incorporate Big Data into daily business operations. Participants in the session included executives from Bechtel, Brown-Forman, Chevron, Compuware, Dell, Eastman Chemical, Eaton Corporation, Mindshare Marketing, Time-Warner Cable, and YUM! Brands, as well as academics from the Center for Digital Strategies at the Tuck School of Business at Dartmouth. The roundtable was moderated by John Gallant, Senior Vice President and Chief Content Officer of IDG Enterprise.
Overview in PDF Format (145K)
Topics: Data / Analytics