Research Projects: Social Shopping

  • Social Shopping & Technology Photo

    Social Shopping & Technology

    Social shopping applications have enormous potential to transform the apparel retail landscape. By embracing the inherently social nature of shopping, these new technologies could go beyond providing consumers with basic utilitarian information as seen on traditional ratings websites or wishlists, by appealing to more hedonic needs: the need for approval from peers, the desire for self expression, and the desire for entertainment. More ›


  • The Case of Groupon Photo

    The Case of Groupon

    Please See Related Groupon Case Study More ›


Funding Partners

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