Britt Technology Impact Series

Mobile Strategy: Technology, Entertainment and Innovation

The world’s love affair with mobile devices and services is growing at an incredible pace. Although experts have been predicting a mobile revolution for years, it is only now becoming real with  the emergence of new devices and technologies capable of providingmore engaging, media-rich experiences virtually anytime and anywhere.

Taking into account both traditional and smartphone connections, mobile phone penetration worldwide has quadrupled since 2002, with the International Telecommunication Union (ITU) reporting 4.6 billion global mobile subscriptions at the end of 2009, or a 67% penetration rate. Simultaneously, mobile phone penetration in developed markets approaches or even exceeds 100%. But only recently has the bar has been raised when it comes to the mobile userexperience. Today, “smarter” phones and faster networks create a new kind of user experience, combining the convenience of everywhere connectivity with the capability of doing things only possible previously while tethered to a desktop PC or laptop. Projections for emerging markets are particularly compelling, where in the absence of existing infrastructure, huge numbers of people could bypass so-called old technologies altogether.

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Mobile Strategy Overview

September 23, 2010

The 2009-10 series provides a better understanding of the dynamics and challenges facing the telecommunications industry (but materially affecting s...

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Mobile Future: Infrastructure, Enterprise, Commerce Panel

April 28, 2010 • Tuck Campus

Four industry experts came to Tuck to consider the vast possibilities in the current and future mobile marketplace. Participations included Perry LaFo...

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Mobile Money: Innovation Ecosystems and Strategy

April 21, 2010 • Tuck Campus

Associate Professor of Business Administration at Tuck, Ron Adner, moderated a discussion with the EVP and CDO of Nokia, Mary McDowell. The full room...

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Mobile Advertising Panel

March 31, 2010 • Tuck Campus

This panel spoke to a full room of students, faculty and staff. Adam Cahill, Senior Vice President, Director of Digital Media, Hill Holiday and Lars ...

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Location-Based Services

March 3, 2010 • Tuck Campus

Margot Carlson Delogne, Vice President of Global Communications at TeleAtlas, spoke to a full room of Tuck students about mapping, marketing and the t...

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Mobile TV Value Chain: Business Models and Monetizing 3G Panel

February 24, 2010 • Tuck Campus

This panel of highly experienced executives came together to discuss the challenges of monetizing digital content as well as the diverse landscape of ...

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Mobile Strategy, Technology, Entertainment and Innovation

January 13, 2010 • Tuck Campus • TECH@TUCK

Industry experts, business leaders, academics and vendors gathered to discuss mobile strategy. The panel was a strategic conversation on 2010’s ...

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The Monetization of Mobile Content

April 15, 2009

Executives from Quattro Wireless and Samsung Telecommunications dicuss the challenges of delivering mobile content....

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