Britt Technology Impact Series

The Business of Social: Engagement, Innovation & Collaboration

Social networking technology is one of the most important communication conduits to arise since the mobile phone. This new means of communication is redefining how consumers reveal the details of their lives and what it means to connect with others. The instant sharing of news and information with these always-on networks is shifting culture: The chatter through platforms like Facebook and Twitter boosts the prominence of personal narratives and makes users’ lives more open for others to see. These digital personal networks are in many ways like having a group of friends, relatives and others in the next room waiting to react to both the profound and the trivial aspects of someone’s life. Enterprises, too, are crowding into the room. They are carving out footholds in social networks as they construct new ways of communicating. Workers are using wikis, corporations are blogging and global brands are looking for Facebook “likes.” While social is pervasive in the lives of consumers, the answers as to how enterprises can succeed in this new world are still emerging. There are big questions about how to
best incorporate social tools and how to profit from them.

Learn more about BTIS
The Business of Social Overview

September 18, 2011

The 2010–11 Britt Technology Impact Series examined how social networking technology has become one of the most important communication conduits to...

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Social Living in the Cloud – Tuck Alumni Panels

August 9, 2011

“Social Living in the Cloud” Tuck Alumni Panels Moderated by Professor Eric Johnson. Participants included executives from Facebook, Nike,...

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Strategy & Innovation in Social Marketing

May 16, 2011 • Tuck Campus

John Bell, Global Managing Director, 360° Digital Influence (shown here) and Lou Aversano, Worldwide Managing Director, IBM Brand Services, Ogilvy Wo...

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Corp Comm in the Age of Facebook

May 9, 2011 • Tuck Campus

This panel of leading industry executives discussed the changing landscape of corporate communications with regards to the vast reach and adoption of ...

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Necessary Measures: The ROI of Social Technology

April 20, 2011 • Tuck Campus

Linda Abraham, CMO & EVP of Global Development at comScore, visited Tuck to discuss the business side of social analytics....

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ProfitVille: The Business of Social Gaming

April 1, 2011 • Tuck Campus

As part of BTIS and the Media, Sports & Entertainment Symposium titled, “The State of Media in 2011,” this panel discussed the busines...

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Avatars in the Boardroom: A Virtual Revolution in Workplace Collaboration

February 24, 2011 • Tuck Campus

John Lester, Director of Community Development at ReactionGrid, spoke at Tuck on the power and reach of virtual collaboration as part of the Britt Tec...

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Social & The Enterprise

January 13, 2011 • Tuck Campus • TECH@TUCK

The 2011 Tech@Tuck event is titled, “The Business of Social: Engagement, Innovation and Collaboration.” The Tech@Tuck panel discussion foc...

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Managing in the Age of the Empowered Customer

December 2, 2010 • Tuck Campus

This discussion considered how the real time web has effected identity, communication flows and immediacy. Josh Bernoff, SVP of Idea Development at Fo...

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Customer Engagement in the New Social World

November 16, 2010 • Tuck Campus

Business experts from world renowned companies and agencies came together to discuss the exciting state of engaging customers in this new social lands...

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Cloud Computing and the Future of Social Media

October 14, 2010 • Tuck Campus

 Mark Dickey, SVP at Salesforce.com Foundation, spoke with attendants about Salesforce.com Foundation’s new social product called Chatter and a...

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