Tech Bytes: 03.23.2017
Patrick Wheeler, Program Manager On March 23rd, 2017
Facebook Moving Past Infrastructure Gatekeepers – It’s no secret that Facebook and other tech companies focused on content are limited by ISPs and the infrastructure through which their content flows. In addition to work on net neutrality, Internet.org and drones, Facebook has been hard at work advancing technologies that enable it to send signals more efficiently. This week, Facebook announced it set a new record for speed sending data across its trans-Atlantic cable. The test used new technologies developed in partnership with Nokia (owner of Bell Labs).
These types of innovations used to be confined to infrastructure companies, but increasingly we’re seeing companies, such as Facebook and Google, bypassing the choke points set up by those large, entrenched players to further their own interests. The added benefit is that Facebook is a co-founder of the Open Compute Project, working to improve hardware through open source projects. Translation – Facebook is likely to make this type of innovation public so that all can benefit.
Read More: Facebook’s Epic Data Blast Is Good for Everyone—Especially Facebook
Read More: Nokia and Facebook Break Subsea Spectral Efficiency Records in Transatlantic Field Tests
Read More: Nokia and Facebook Are Touting Their Undersea Exploits
Read More: Nokia, Facebook Break Subsea Fiber Optic Network Records in Field Trials
IBM Ends Its Reign as the King of Remote Workforces – IBM was a pioneer of allowing its employees to work from home. The strategy was heralded as saving the company significant amounts of money that would normally be needed to house a workforce of over 380,000 employees worldwide. But slowly that strategy is coming to an end. This week the US-based marketing teams were informed by new CMO that they must commute or relocate to one of six offices located mainly on the East and West Coasts. The move is part of a much larger push to co-locate the 40% of IBMers who work remotely across the US.
One promise of the internet was the ability to work remotely, meaning rural America and the suburbs in particular, would benefit from the new age of technology-driven companies. The benefits would be less time commuting, more hours working (instead of sitting in traffic), better work-life balance, and more flexibility for working parents. Given these promises, technology should be saving non-urban areas of the US. The reality is exactly the opposite. We’re seeing a major shift toward urbanization, a decline in the economic opportunities in suburban and rural America, and increasingly more companies moving to co-locate their teams in offices.
DOJ Files Charges Against Russian Agents and Hackers in Yahoo Data Breach Case – The US Department of Justice concluded that a collaboration between Russian intelligence agents and computer hackers was to blame for the massive data breach at Yahoo revealed last year. The charges highlight the issue of state-sponsored cyber-attacks where nation states or partners working on behalf of a nation state attack a private business, such as the case of the Sony hack by North Korea two years ago. Increasingly these hacks are popping up around the world, with no clear responsibility for combating them, and a clear differential in resources between a country with an entire team of cyber experts and a private company with a fraction of dedicated resources for cyber defense. It’s an issue that will gain attention in the coming years, as these hacks become the norm and the resource allocation differences between nation states and private companies widens.
Instagram Continues to Grow into a Marketing Powerhouse – Instagram continues to grow its impact in the marketing world, announcing this week that it now hosts ads from over a million advertisers per month on the platform. That’s an increase from just 200,000 active advertisers a year ago ( that’s 500% annual growth!). Capitalizing on that growth, the app will introduce a feature that will allow users to directly book an appointment or reserve a table from the app. The feature is a potential challenge to the dominance of apps like Open Table and Yelp, which also seek to provide consumers with appointment-booking functionality via reviews, not ads and photo-based marketing.
Read More: Instagram Grows to 1M Active Advertisers, Plans to Add More Data and Direct Booking
Read More: Instagram to Let Users Book With Businesses in Challenge to Yelp
Read More: Instagram Could Transform into a Yelp Competitor
Featured CXOTalk Video of the Week: The Social Future of Digital Marketing
Marketing’s future is digital, personal, and social. Ragy Thomas founded Sprinklr, a startup unicorn and social media management system that spans from Facebook to Pinterest, and from marketing to customer care. Tune in for his insights on how to wrangle social into an effective marketing channel without creeping out your customers.
Join the digital strategies conversation on Twitter! Share with us your #TechBytes and insights.