Technology in Action: Social Media StarJuly 11th, 2016
Setting: A digitally interactive world where social engagement is imperative for survival
Challenge: Being a socially relevant company takes the work of many, not just a few
Enter: the Social Media Star Program for DHD Films employees
In a small company like DHD Films, it’s fairly easy to go from desk to desk, physically poking and prodding your teammates to interact in the online space. However, when individual’s have their own incentive (and aren’t being constantly annoyed by the marketing coordinator) they are much more likely to participate with the brand online.
The Social Media Star Program is a point based weekly rewards system to encourage all team members in the company to interact online, not just the client facing few. Each week, the Marketing Coordinator outlines the weekly challenge in a team meeting and in a follow up email with examples or suggested content to share. This makes it not only easy for everyone to participate, but it gives him or her no excuse!
The challenges can surround current topics in the media, projects the company wishes to highlight, or allow each individual to showcase personal projects they are working on to create a unique social presence.
For example, when there is a new internal video to share, it will be posted onto the company Facebook page. From there, all an employee needs to do is share the post on their personal page to start ranking up in points.
Each like is worth 1 point, each person who comments is worth 2 points (not per comment), and each share from the teammate’s network is worth 3 points. The more they promote the video, the more points they get. At the next weekly team meeting, the Social Media Star is announced and rewarded with that week’s prize. The prizes can relate to the importance of the social media content to be shared. If the post is related to a recent award, the prize could a gift card to lunch. If it’s an internal video, it could be a pair of movie tickets.
Say one week, there are no major events or videos to share. During those times, the Marketing Coordinator will encourage teammates to share a project they have worked on for the company and what they like best about that project. The person with the most interaction online will not only get to share what they do all day with their friends, family, and clients, but they also get a reward for doing so! It creates a win-win situation for everyone.
The best way to make a program such as this work for your brand is to identify the type of content you want shared on your social media pages, and then educate your team on that mission. By having appropriate rewards and content prepared, individual employees will begin to share and your brand’s online presence will grow! It’s an easy and affordable way to become a leader in digital excellence in the social space.
Our team is ready for the March Madness season with some of our own in-studio movie making madness! #MarchMadness #DamnDaniel #basketballpros
Posted by DHD Films on Thursday, March 17, 2016
Shezad Manjee, Founder and Creative Director of DHD Films attended our “Digital Excellence Program” in December 2015. The program is offered in partnership with Google, and provides participants with the tools needed to bring their digital marketing and communication skills to the next level. Sessions vary in topic from Google Analytics, to AdWords, to business leadership skills.
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