Topic: Customer

Roger Lynch, Pandora CEO, Explains the Future of Its Free Streaming Service

July 2018

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Autonomous Vehicle and its Value Creation to User Experience with Robin Hwang T’18

The promise of autonomous vehicles is immense and the race to build the dominant platform is in full swing in Silicon Vally and around the globe. Howe...

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Reaching the Next Billion: Emerging Markets with Sravya Yeleswarapu T’18

Emerging markets offer companies new customers and opportunities for growth, but how should companies enter emerging markets? MBA Fellow, Sravya Yeles...

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Augmented Reality: The Savior or Slayer of Retail with Meghan Lynch T’18

Much has been written ab out the ‘Retail Apocalypse” and how best to survive as a brick and mortar store in the Age of Amazon. One solutio...

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Building A Digital Toolkit for Legacy Retailers with Stephanie Yera T’18

How should legacy retailers compete in the Age of Amazon? What capabilities should they prioritize to not only survive, but also to thrive when compet...

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A Toolkit for Legacy Retailers to Optimize Their Digital Shopper Engagement

Stephanie Yera T’18, MBA Fellow with the CDS, conducted research designed to help legacy retailers understand the threat from e-commerce players...

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Autonomous Vehicle and its Value Creation to User Experience

Robin Hwang T’18, MBA Fellow with the CDS, conducted research evaluating adoption of autonomous vehicles and what user experiences are likely to...

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What’s the Right Use for Blockchain? Solving a Specific Problem

Patrick Wheeler, Associate Director

The hype around blockchain is immense, both in Silicon Valley and here in Hanover, NH on the campus of the Tuck School of Business. While much of that...

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Springfield Bank’s Mobile Strategy: Using Analytics to Influence the Next Generation

Springfield Bank’s Mobile Strategy: Using Analytics to Influence the Next Generation Ryan Milligan (T’19 and MBA Associate of the Center for D...

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Roger Lynch T’95 Expresses Pathway to Win Back Customers

February 2018

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Tech Bytes
Tech Bytes: February 15

Patrick Wheeler, Assistant Director

Malware Attacks Hits Olympic Games in South Korea This year’s Winter Olympic Games are a spectacle of technology. Earlier this week we reviewed the ...

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Roger Lynch T’96, CDS Alumni Advisor and Pandora CEO, Discusses New Direct Play Selection Feature

December 2017

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Using Data to Create & Maintain the Starbucks Experience

With over 25,000 stores across the globe, Starbucks delivers a unique, yet consistent standard of excellence 85 million times each week. The operation...

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Snap Inc’s Future

 

, Marketing and Research Intern

Snap Inc is the parent company of the Snapchat, a social media image messaging mobile application. Snap Inc went public on the New York Stock Exchange...

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Automated Vehicles and Moral Ambiguity | You Should Listen To This

Oliver J. Engelhart, Marketing and Research Intern

What technology has had the largest effect on society in the last 10 years? Why did it have such an effect? Was its impact positive or negative? And h...

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Center Co-Founder Speaks on Today’s Smartphone Addiction

October 2017

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How HubSpot Uses Automation to Help Humanize Sales and Marketing

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging fo...

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Data-Driven Digital Transformation with CEO and Co-Founder of Rocana, Omer Trajman

Omer Trajman is a proponent of total operational visibility as the cornerstone of digital transformation, inspiring CIOs to realize new ways of delive...

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India’s Cashless Economy and Digital Transformation | You Should Listen To This

Oliver Engelhart, Marketing and Research Intern

What would happen to our society if tomorrow, 90% of banknotes were pulled and rendered defunct? What would cause this sudden shift? What new challeng...

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Enhancing Live Events Through Digital Customers Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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McNamee T’82 Tells Us Facebook and Google Thrive off Emotions

September 2017

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Google’s Revamped App Wants to Be Like Facebook | You Should Listen To This

Aditya Srivastava, Marketing and Research Intern

In this episode of Talking Tech by USA Today, Jefferson Graham explores the Google app’s new update. The update brings weather reports and cards at ...

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Center Co-Founder, Roger McNamee regrets investing in Facebook and Google

August 2017

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Legendary Entertainment – Film Making in the Age of Analytics

Legendary Entertainment – Film Making in the Age of Analytics Faculty Director, Alva Taylor teaches two exciting elective courses in the MBA cur...

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