Topic: Customer

Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

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The Importance of Branding and Live Events

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experience...

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Social Media & Live Event Brand Risks

Harlem Globetrotters used social media to “allow a new generation to see, access, and fall in love with the brand itself”. Learn how the company e...

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Digital Revolution Overview
The Digital (R)Evolution: Transforming Business Models

The 2015-16 Britt Technology Impact Series (BTIS) explored the challenges and opportunities driven by digital technologies in a series focused on the ...

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Pinterest’s Second Act | You Should Listen To This

Ross Dutille, Program Coordinator

Do you remember when Pinterest was the hot new ‘social network’ that everyone needed? It was just a couple of years ago, and now, Pinteres...

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What the Uber Profile by the NY Times Says About Penalties in a Digital Economy

Patrick Wheeler, Assistant Director

The New York Times has an in-depth profile of Uber CEO, Travis Kalanick out that poses the question of when Uber will face repercussions for its well-...

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United Airlines Epically Underestimates the Impact of Digital Technologies on Its Business

Patrick Wheeler, Assistant Director

Unless you have been out of the country, you know it’s been a bad few weeks for United Airlines. Both the blocking juvenile passengers for wearing l...

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The Next Big Thing: FinTech and Marketplace Lending

Date:               Friday, May 12th, 10:00-11:00 AM Location:        Borelli Classroom (Raether Hall) Event:             Part of the...

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Enhancing Live Events through Digital Customer Engagement

Join the CDS for a fireside chat with former Harlem Globetrotters CEO and WWE SVP of Marketing, Kurt Schneider D’87. Kurt now consults to live enter...

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Digital Customer Experience at Fidelity Investments

Amanda Lynch Hegge T’10, spoke as a part of the CDS’s Britt Technology Impact Series focused on the digital customer. In this talk, she to...

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Tech Bytes
Tech Bytes: 03.08.2017

Patrick Wheeler, Program Manager

FCC’s Privacy Rules in Jeopardy – Sen. Jeff Flake of Arizona introduced a bill this week that would permanently overturn the FCC’s privacy rules...

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