Topic: Customer

Tech Bytes
Tech Bytes: 07.13.2017

Patrick Wheeler, Assistant Director

Daimler Deploys $110 Million Blockchain Trial – The German automaker Daimler AG has deployed a blockchain solution to manage a $110 Million bond wit...

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Recommendations for Enterprises

Business model changes enabled by technology are causing disruption across all sectors of the global economy. Established businesses must recognize th...

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Transforming Into a Software Company

Thinking like a software company can help traditional businesses adapt to the change caused by digital disruption and transform into a leading digital...

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MBA Alum Fellow Spotlight: John Greco T’02

John Greco T'02
Director, Strategy & Corporate Development, Analog Devices

At CDS, we place great value on our network of friends and colleagues.  Our Alumni MBA Fellows are an important part of the Center and are continuous...

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Tech Bytes
Tech Bytes: 06.21.2017

Patrick Wheeler, Assistant Director

Amazon Purchase of Whole Foods Is Great for Amazon – The acquisition of Whole Foods by Amazon is seen as a huge win for the ecommerce giant. They ge...

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Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

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The Importance of Branding and Live Events

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experience...

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Social Media & Live Event Brand Risks

Harlem Globetrotters used social media to “allow a new generation to see, access, and fall in love with the brand itself”. Learn how the company e...

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Digital Revolution Overview
The Digital (R)Evolution: Transforming Business Models

The 2015-16 Britt Technology Impact Series (BTIS) explored the challenges and opportunities driven by digital technologies in a series focused on the ...

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Pinterest’s Second Act | You Should Listen To This

Ross Dutille, Program Coordinator

Do you remember when Pinterest was the hot new ‘social network’ that everyone needed? It was just a couple of years ago, and now, Pinteres...

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What the Uber Profile by the NY Times Says About Penalties in a Digital Economy

Patrick Wheeler, Assistant Director

The New York Times has an in-depth profile of Uber CEO, Travis Kalanick out that poses the question of when Uber will face repercussions for its well-...

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