Topic: Marketing / Sales

McNamee T’82 Urges Zuckerberg, in Blog, to Come Clean

October 2017

more
How HubSpot Uses Automation to Help Humanize Sales and Marketing

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging fo...

more
Tech Bytes
Tech Bytes: 10.03.2017

Patrick Wheeler, Assistant Director

Russian Operatives Used Corporate America’s Playbook to Target Voters New evidence shows that Russian operatives used the Facebook Custom Audiences ...

more
Alumni Advisor, Roger Lynch T’95, Describes The Path Forward at Pandora

September 2017

more
Tech Bytes
Tech Bytes: 09.20.2017

Patrick Wheeler, Assistant Director

Facebook’s Very Big Problem With Ads Platform Two major stories are causing heartburn for the Menlo Park social platform. The first, that Special Co...

more
Humanizing Sales and Marketing through Deeper Automation

Matt Barber T’09 Customer Experience Lead Dan Wolchonok Senior Product Manager of Growth and Analytics Join the CDS for a talk with HubSpot abou...

more
Lost in a Cab | You Should Listen To This

Ross A. Dutille, Program Coordinator

Have you ever left something in a cab? What is the first thing you do? Most of us would search google for the answer – such as “lost item ...

more
Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

more
Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

more
The Importance of Branding and Live Events

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experience...

more
Social Media & Live Event Brand Risks

Harlem Globetrotters used social media to “allow a new generation to see, access, and fall in love with the brand itself”. Learn how the company e...

more
Digital Revolution Overview
The Digital (R)Evolution: Transforming Business Models

The 2015-16 Britt Technology Impact Series (BTIS) explored the challenges and opportunities driven by digital technologies in a series focused on the ...

more

Trending Digital Business Topics