Topic: Marketing / Sales

Center Alumni Advisor, Siebrecht T’96, Talks about the Retail Delivery Promise Gap

September 2017

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Tech Bytes
Tech Bytes: 09.20.2017

Patrick Wheeler, Assistant Director

Facebook’s Very Big Problem With Ads Platform Two major stories are causing heartburn for the Menlo Park social platform. The first, that Special Co...

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Humanizing Sales and Marketing through Deeper Automation

Matt Barber T’09 Customer Experience Lead Dan Wolchonok Senior Product Manager of Growth and Analytics Join the CDS for a talk with HubSpot abou...

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Lost in a Cab | You Should Listen To This

Ross A. Dutille, Program Coordinator

Have you ever left something in a cab? What is the first thing you do? Most of us would search google for the answer – such as “lost item ...

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Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

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The Importance of Branding and Live Events

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experience...

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Social Media & Live Event Brand Risks

Harlem Globetrotters used social media to “allow a new generation to see, access, and fall in love with the brand itself”. Learn how the company e...

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Digital Revolution Overview
The Digital (R)Evolution: Transforming Business Models

The 2015-16 Britt Technology Impact Series (BTIS) explored the challenges and opportunities driven by digital technologies in a series focused on the ...

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Tech Bytes
Tech Bytes: 05.03.2017

Patrick Wheeler, Assistant Director

AI and Automation Are Coming for White Collar Workers, Too – The traditional focus on technology eating jobs has been one of blue collar workers lo...

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United Airlines Epically Underestimates the Impact of Digital Technologies on Its Business

Patrick Wheeler, Assistant Director

Unless you have been out of the country, you know it’s been a bad few weeks for United Airlines. Both the blocking juvenile passengers for wearing l...

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Enhancing Live Events through Digital Customer Engagement

Join the CDS for a fireside chat with former Harlem Globetrotters CEO and WWE SVP of Marketing, Kurt Schneider D’87. Kurt now consults to live enter...

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