Topic: Marketing / Sales

DEP 2018 – Ann Arbor

Tuck School of Business and Google partner to help companies develop the tools to thrive in the ever evolving business and marketing world.   The...

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DEP 2018 – Austin

Tuck School of Business and Google partner to help companies develop the tools to thrive in the ever evolving business and marketing world.   The...

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Augmented Reality: The Savior or Slayer of Retail with Meghan Lynch T’18

Much has been written ab out the ‘Retail Apocalypse” and how best to survive as a brick and mortar store in the Age of Amazon. One solutio...

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Building A Digital Toolkit for Legacy Retailers with Stephanie Yera T’18

How should legacy retailers compete in the Age of Amazon? What capabilities should they prioritize to not only survive, but also to thrive when compet...

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Tech Bytes
Tech Bytes: February 15

Patrick Wheeler, Assistant Director

Malware Attacks Hits Olympic Games in South Korea This year’s Winter Olympic Games are a spectacle of technology. Earlier this week we reviewed the ...

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Digital Excellence: Small Pond Video Productions

Posted by Ross Dutille

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of locat...

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Center Co-Founder Explains Brain Hacking with Bill Maher on HBO

January 2018

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McNamee T’82 Urges Zuckerberg, in Blog, to Come Clean

October 2017

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How HubSpot Uses Automation to Help Humanize Sales and Marketing

Many SMBs grow their businesses by acquiring more customers and diversifying their product and service offerings. Unfortunately, it’s challenging fo...

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Tech Bytes
Tech Bytes: 10.03.2017

Patrick Wheeler, Assistant Director

Russian Operatives Used Corporate America’s Playbook to Target Voters New evidence shows that Russian operatives used the Facebook Custom Audiences ...

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Alumni Advisor, Roger Lynch T’95, Describes The Path Forward at Pandora

September 2017

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Tech Bytes
Tech Bytes: 09.20.2017

Patrick Wheeler, Assistant Director

Facebook’s Very Big Problem With Ads Platform Two major stories are causing heartburn for the Menlo Park social platform. The first, that Special Co...

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Humanizing Sales and Marketing through Deeper Automation

Matt Barber T’09 Customer Experience Lead Dan Wolchonok Senior Product Manager of Growth and Analytics Join the CDS for a talk with HubSpot abou...

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Lost in a Cab | You Should Listen To This

Ross A. Dutille, Program Coordinator

Have you ever left something in a cab? What is the first thing you do? Most of us would search google for the answer – such as “lost item ...

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Enhancing Live Events through Digital Customer Engagement

In this Britt Technology Impact Series session, Kurt Schneider, former Harlem Globetrotters CEO and WWE SVP of Marketing discussed the best practices ...

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Digital Customers: The Difference between Genuine Fans & Ticket Buyers

Digital technologies are the platforms we can use to connect with fans, but just as important is the message and brand you create to generate those ge...

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The Importance of Branding and Live Events

Live events are no longer a “2D experience”. Digital technology allows companies and brands to create 3D touchpoints that enhance event experience...

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Social Media & Live Event Brand Risks

Harlem Globetrotters used social media to “allow a new generation to see, access, and fall in love with the brand itself”. Learn how the company e...

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Digital Revolution Overview
The Digital (R)Evolution: Transforming Business Models

The 2015-16 Britt Technology Impact Series (BTIS) explored the challenges and opportunities driven by digital technologies in a series focused on the ...

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Tech Bytes
Tech Bytes: 05.03.2017

Patrick Wheeler, Assistant Director

AI and Automation Are Coming for White Collar Workers, Too – The traditional focus on technology eating jobs has been one of blue collar workers lo...

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United Airlines Epically Underestimates the Impact of Digital Technologies on Its Business

Patrick Wheeler, Assistant Director

Unless you have been out of the country, you know it’s been a bad few weeks for United Airlines. Both the blocking juvenile passengers for wearing l...

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Enhancing Live Events through Digital Customer Engagement

Join the CDS for a fireside chat with former Harlem Globetrotters CEO and WWE SVP of Marketing, Kurt Schneider D’87. Kurt now consults to live enter...

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Hacking The iPhone For Fun, Profit, And Maybe Espionage | You Should Listen To This

Ross Dutille, Program Coordinator

The ever-popular podcast, Planet Money, dives into the world of secret backdoors into different technologies – specifically the apple mobile operati...

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Digital Excellence: Marvel Marketers

Maneeza Aminy, CEO, Marvel Marketers

Tuck School’s Center for Digital Strategies takes part in several Executive Education programs offered throughout the year, and in a number of l...

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