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The New Face of Personalization with Cassie Lancellotti-Young T’11 of Sailthru

Topics: Big Data / Analytics Cloud Computing Customer Marketing / Sales Mobile Privacy Social

Marketing in Hyperconnectivity

Pasy Govindarajan T'15 and Cassie discuss marketing in today's connected age.

Big Data and Big Brother

Cassie and Pasy explore how brands can walk the line between relevant and creepy.

Today’s consumer is always connected. Their phone is in their pocket; they have massive social networks where they connect with friends and engage with brands; they shop in-store and they shop online. Plus, their email boxes are always full and texting is the new norm. How are companies equipping themselves to connect all these digital dots and optimize personalized messages while delivering personal meaning to consumers?

The New Face of Personalization: Capitalizing on the Connected Consumer PhotoCassie Lancellotti-Young T’11
EVP, Customer Success

Cassie is EVP of Customer Success at Sailthru, where she works with top commerce and retail brands to strengthen customer retention and improve top-line revenue. Formerly a Sailthru client and a long-time consumer marketer, Cassie joined Sailthru from Gerson Lehrman Group where as VP Marketing Analytics & Intelligence, she led GLG’s intrapreneurship efforts and evangelized lean development across the organization. Previously, she served as VP Marketing for Savored (acquired by Groupon in 2012).

Previously, Cassie was an early employee at, where she spent several years managing direct marketing and analytics for the company’s subscription business and drove 7x growth in revenue and readership in just a few years. She began her career as a media and technology analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with leading digital brands such as AOL and SapientNitro.

Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth. Her work has been featured by publications such as NYTimes, Mashable, VentureBeat, Inc. Magazine, Women’s Wear Daily and WIRED.

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